event

Culture eats strategy for breakfast

when?
02
May
-
13:00
where?
Innokite, Kadijk 4, Groningen
Sign up

Why culture matters more than you think

When you're building a startup, there's a lot going on—product development, finding customers, pitching to investors, and growing your team. But there’s one thing that often gets pushed aside: culture.

And here’s something most people don’t realize—the biggest sign of a startup’s ability to innovate is how safe the team feels. If people don’t feel comfortable speaking up, taking risks, or making mistakes, innovation won’t happen.

This workshop will show you how to build a culture that actually helps your startup grow, stay creative, and stand out.

What you’ll learn

Join Jaïr Halevi (Head of Startups & VCs at Miro and Head of Culture at Pygma) for a hands-on session full of real advice you can actually use. No fluff—just practical tools and insights to help you shape a strong team culture.

You’ll learn how to:

  • Build a culture that supports your startup from day one
  • Create a clear purpose that brings your team together
  • Find your values and use them to guide how you lead
  • Hire people who truly fit your team—not just their resume
  • Create a safe space where your team can try, fail, and grow

Who is this for?

  • Startup founders (from idea stage to Series A)
  • Startup teams in bigger companies
  • Investors, accelerators, and ecosystem builders
  • Anyone who wants to build better teams and stronger startups

Your culture is your edge

Your culture is one of the few things you can fully control—and it could be the reason your startup succeeds. It helps you attract great people, grow faster, and stay resilient.

It’s not just a “nice to have”—it’s your secret weapon.

Want to build a culture that really works? Spots are limited—sign up now and join us!